LUXURY PROPERTY SPECIALIST | ATLANTIC SEABOARD & CITY BOWL, CAPE TOWN +27 (0)76 803 1207
Camps Bay Guy, Joshua ParsonsMeet your property partner
Oceanfront terrace on the Atlantic Seaboard
SELL WITH JOSHUA · AUCTION SPECIALIST

Your property.
My strategy for your sale.

A personal approach to selling on the Atlantic Seaboard, with specialist auction expertise and a clear focus on your goals.

A STRATEGY BUILT AROUND YOU

Your priorities.
My starting point.

Request a valuation

I start by understanding your property, your timing and what a successful sale looks like for you. From there, I recommend how to position your home and bring it to market.

Auctions are my speciality. I bring a focused campaign, direct buyer engagement and skilled negotiation to the process, keeping you informed as interest develops.

I will explain the options clearly, including whether an auction or a conventional sale is the better fit for your circumstances.

JOSHUA’S AUCTION APPROACH

Create momentum.
Bring buyers together.

A non-distressed auction is a planned selling strategy. I use a concentrated marketing campaign and a clear auction date to encourage interested buyers to engage and make decisions.

01

A focused campaign

I shape the presentation and marketing around your property, giving prospective buyers a clear reason to view and take the next step.

02

Competition with a deadline

An auction brings interested buyers into the same process. A clear date creates urgency and gives your campaign a defined point of focus.

03

You stay informed

I keep you updated on enquiries, viewings and buyer feedback, so we can assess interest and make considered decisions throughout the campaign.

Discuss selling by auction
FROM FIRST CONVERSATION TO AUCTION DAY

A clear plan.
Personal involvement.

01YOUR STARTING POINT

Understand & prepare

We discuss your objectives, review comparable sales and agree how to present your property. I take you through the campaign, timing and proposed auction arrangements.

02GOING TO MARKET

Launch & engage

I coordinate the marketing, manage viewings and speak directly with prospective buyers. You receive feedback on how the campaign is progressing.

03MAKING DECISIONS

Review & negotiate

We review buyer interest and any offers received. I explain the terms and help you weigh your options before you decide how to proceed.

04AUCTION DAY & BEYOND

Auction & next steps

I guide you through auction day and the next steps. If the property does not sell at auction, we review the feedback and agree a plan for continued marketing.

YOUR SALE, YOUR DECISION

Options at
every stage.

Your campaign can generate offers before, on or after auction day. I help you assess each opportunity against your goals and the agreed sale terms.

A focused campaign creates an opportunity for competition; it does not guarantee a particular price or a sale. We will discuss the approach, costs and terms before you commit.

Prefer a conventional sale?

I also offer a coordinated exclusive-listing strategy, with one point of contact for marketing, enquiries, viewings and negotiations. The method follows your property and objectives.

Talk through your selling options
04/ SA

Ranked nationally
Harcourts Real Estate

01/ SA

National auction agent
First half of 2026

Top 5

Consistently among the Western Cape’s
leading sales & auction agents

Record-setting

Sales across Camps Bay,
Green Point & Mouille Point

A STRONG NETWORK. A PERSONAL CONNECTION.
Harcourts AtlanticVan Zyl KrugerOoba HomeloansCurrencies Direct
LET’S TALK ABOUT YOUR PROPERTY

Your next result
starts here.

Tell Joshua a little about your plans.
He’ll help you find the right next step.

Start a personal conversation.

THE INSIDE TRACK

A local perspective.
Direct to your inbox.